IXXO, in collaboration with The Guild of Jewellery Designers, is pleased to announce the launch of the GPSR Representative Service, available exclusively to IXXO Cart e-commerce clients.
Mandatory EU Regulation:
This new service is designed to help merchants comply with the mandatory EU General Product Safety Regulation (GPSR) (EU) 2023/988. This regulation aims to enhance product accountability and consumer protection across the European market.
Key Requirement:
Under the GPSR, all businesses selling products to EU consumers (regardless of where the business is based) must designate an EU Authorised Representative (AR). The AR serves as the official link to regulators and market surveillance authorities, ensuring your products meet all safety and documentation requirements before sale.
The Impact of the GPSR:
This regulation replaces the 2001 General Product Safety Directive, extending safety and traceability mandates to online commerce and cross-border sales. Non-compliance is a serious risk, potentially resulting in market withdrawal, listing suspension, and regulatory fines.
Special GOJD Member Offer:
GOJD Connect Gold Members are eligible for an exclusive 15% discount on the IXXO GPSR Service.
IXXO's GPSR Service: Your Seamless Compliance Solution
IXXO steps in as your official EU Authorised Representative (AR), handling all essential regulatory duties on your behalf.
This comprehensive service covers all key responsibilities, including:
- Documentation: Maintaining all necessary product safety and technical files.
- Authority Liaison: Managing all required communication with EU regulatory bodies.
- Traceability: Supporting crucial record-keeping and traceability requirements.
- Issue Management: Coordinating fast, compliant responses to safety issues or product recalls.
The IXXO Advantage:
Because this service is fully integrated into the IXXO ecosystem, you can manage your critical EU compliance within the same familiar dashboard you use for your e-commerce operations. No external intermediaries, no new systems—just seamless compliance management.
Ongoing Assurance and Compliance
Once active, IXXO doesn't just register you; we ensure ongoing security. IXXO continuously maintains the required documentation, professionally handles all inquiries from authorities, and adapts your compliance as EU regulations evolve.
Who Must Enroll?
This service is essential for any business operating under the GPSR, including:
- Non-EU Sellers: Merchants selling directly to consumers within the EU.
- E-commerce Retailers: Businesses using IXXO Cart (or other platforms) to reach EU buyers.
- EU Importers: Companies within the EU reselling products sourced from outside the bloc.
Crucially, this includes small and niche retailers—such as jewellery designers, artists, and artisans—who sell their products online to European customers.
Exclusive Partnership: GOJD Gold Member Discount
In collaboration with the Guild of Jewellery Designers (GOJD), we offer a 15% discount on the GPSR Representative Service for GOJD Connect Gold Members. This provides a clear, cost-effective pathway for many jewellery creators who export to the EU to meet their legal obligations without high administrative overhead.
IXXO's Commitment to You
IXXO's philosophy is simple: compliance should be integrated, not complicated. By embedding GPSR representation directly into the IXXO Cart system, you can confidently focus on growing your sales, knowing your regulatory obligations are being handled by experts. This service reinforces IXXO’s goal of providing the regulatory infrastructure necessary to keep your business competitive and secure globally.
Ready to Activate?
The GPSR Representative Service is available now for all IXXO Cart clients.
Log in to your IXXO account dashboard.
Select the GPSR Representative Service option.
Complete the brief activation form and upload the required documents.
Upon approval, you will receive confirmation that IXXO is your official EU Authorised Representative under Regulation (EU) 2023/988. Contact the IXXO support team for more information or assistance.
